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Marketing and Medial Relations Manager

Abu Dhabi
27/04/22
1 Applications
Job Type:
Full Time
Salary:
$9000

Based in Nairobi with regular travel to both Uganda and Zambia, the PAR manager will assess the current publishing landscapes in each country, and build the relationships necessary to acquire and produce content for a global digital library. In the first year, this individual will work with the team to acquire a minimum of 120 new titles in local languages for the LOCAL project.
Responsibilities

Conduct publishing and digital content landscape review and analysis.
Recruit and steward publishers, authors, and content producers to create, sell, or donate content to Worldreader.

Source relevant public domain and creative commons content local and relevant to our program partners.
Lead and project manage the acquisition, licensing, and translation of new or existing content.
Significant travel to Zambia and Uganda.

Any other duties as assigned related to or in support of the organization’s vision and mission.


Identify research questions and design media research and analysis approaches.

Integrate the use of digital media as a means and as an end into the overall program strategy.
Work closely with local content partners to develop strategies for digital media.

Work with local partners to design activities that integrate the use of digital and traditional media to achieve specific objectives and build their capacity to use digital media.

Analyze Nielson ratings, social media analytics, focus group findings, and survey data.
Work closely with the program team and local partners to track and report out on indicators related to overall reach, engagement as well as evidence of changes in knowledge, attitudes and behaviors.

Document, share and apply lessons learned and best practices related to the use of digital media with the program team, USAID and external audiences identified by the team.




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